RealFoods

Stop counting calories. Start understanding your food.

Privacy Policy

Privacy Policy

Welcome to RealFoods! This Privacy Policy explains how Lauer j.d.o.o., the developer of the RealFoods mobile application (the “App”), collects, uses, discloses, and safeguards your information when you use the App. Please read this policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this privacy policy, please do not access or use the App.

1. Who We Are

Lauer j.d.o.o. is the developer of the RealFoods app. For the purpose of data protection laws like the GDPR, Lauer j.d.o.o. is the data controller responsible for your personal information collected through the App. You can contact us using the details at the end of this policy.

2. Information We Collect

We collect information to provide and improve the App and personalize your experience. The types of information we may collect include:

Information You Provide Directly:

  • Search Queries: Food items or terms you search for within the App.
  • Scanned Barcodes: The numerical barcode data you scan using the App’s scanning feature.

Information Collected Automatically:

  • Usage Data: Information about how you interact with the App, such as features used, screens viewed, actions taken (e.g., saving an item, viewing details), time spent in the App, and session frequency. This helps us understand usage patterns and improve the App.
  • Device Information: Information about the mobile device you use to access the App, such as device model, operating system version, unique device identifiers (like IDFA or Android Advertising ID, only if necessary and with consent), IP address, mobile network information, and app version.

Information Collected via Third-Party Analytics (Mixpanel):

We use Mixpanel, a third-party analytics service, to understand how users engage with the App. Mixpanel collects Usage Data and Device Information (potentially including anonymized or pseudonymous identifiers) on our behalf. This data helps us analyze trends, administer the App, track users’ movements around the App, and gather demographic information about our user base as a whole.

Mixpanel’s ability to use and share information collected about your visits to this App is restricted by the Mixpanel Terms of Use and the Mixpanel Privacy Policy.

3. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Provide, operate, and maintain the App’s core functionalities (search, scan, display product info).
  • Retrieve food product information from USDA FoodData Central and Open Food Facts based on your searches or scans.
  • Personalize your experience by storing and displaying your recent searches and scanned items within the App (this data is typically stored locally on your device unless otherwise specified).
  • Estimate weight gain potential and flag potentially harmful ingredients based on available product data.
  • Analyze usage trends and user behavior via Mixpanel to understand how the App is used, diagnose technical issues, and improve the App’s features, usability, and performance.
  • Comply with legal obligations.

4. Legal Basis for Processing Your Information (GDPR/EU Users)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using the personal information described above depends on the information concerned and the specific context in which we collect it:

  • Consent: We rely on your explicit consent to collect Usage Data and Device Information for analytics purposes using Mixpanel. You will be asked for this consent via an in-app mechanism (e.g., a pop-up upon first launch or through settings). You have the right to withdraw your consent at any time.
  • Legitimate Interests: For core App functionality (like processing your searches/scans to provide information) and basic personalization (like storing recent items locally), we may rely on our legitimate interests, provided these are not overridden by your data protection interests or fundamental rights and freedoms. Our legitimate interest is to provide you with a functional and useful application.
  • Legal Obligation: We may process your information where it is necessary for compliance with a legal obligation to which we are subject.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following situations:

  • With Third-Party Service Providers: We share Usage Data and Device Information with Mixpanel for analytics purposes, as described above. Mixpanel is obligated to protect your data and use it only according to our instructions and their privacy policy.
  • With Data Sources (Indirectly): When you search or scan, the App queries USDA FoodData Central and Open Food Facts. This involves sending the search term or barcode number to these services. This process may involve sharing your IP address with these services as part of standard internet communication protocols. Please review their respective privacy policies for more information.
  • For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency), or to protect our rights, property, or safety, or that of others.

6. Your Consent for Analytics (Mixpanel)

Your privacy is important. For users, particularly those in the EU and Canada, we will request your explicit consent (opt-in) before collecting and sending Usage Data and Device Information to Mixpanel for analytics. You will typically be presented with a choice upon first launching the App or within the App’s settings.

  • How to Provide Consent: You can provide consent through a clear affirmative action (e.g., tapping an “Allow” or “Agree” button).
  • How to Withdraw Consent: You can withdraw your consent at any time, usually through the App’s settings menu. Withdrawing consent will stop future analytics data collection for your device. It is as easy to withdraw consent as it is to give it.

If you do not provide consent, or if you withdraw it, core features of the App will remain available, but we will not collect analytics data from your device via Mixpanel.

7. Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Search/Scan History: This is typically stored locally on your device and can often be cleared by you through app settings or by clearing app data.
  • Analytics Data (Mixpanel): Data sent to Mixpanel is retained according to Mixpanel’s data retention policies or until you withdraw consent and/or request deletion where applicable.

8. Data Security

We use reasonable administrative, technical, and physical security measures to help protect your personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or other types of misuse.

9. Your Data Protection Rights

Depending on your location (especially if you are in the EEA or Canada), you may have the following rights regarding your personal information:

  • Right to Access: Request access to the personal information we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete information.
  • Right to Erasure (‘Right to be Forgotten’): Request deletion of your personal information, subject to certain exceptions.
  • Right to Restrict Processing: Request restriction of the processing of your personal information under certain conditions.
  • Right to Object to Processing: Object to the processing of your personal information based on legitimate interests.
  • Right to Data Portability: Request transfer of your personal information to you or a third party in a structured, commonly used, machine-readable format (where technically feasible).
  • Right to Withdraw Consent: Withdraw your consent at any time where we rely on consent to process your information (like for Mixpanel analytics).
  • Right to Lodge a Complaint: Lodge a complaint with a relevant data protection supervisory authority if you believe our processing of your personal information infringes applicable data protection laws.

To exercise these rights, please contact us using the details below. We will respond to your request in accordance with applicable laws.

10. International Data Transfers

Your information, including personal data collected via Mixpanel, may be transferred to – and maintained on – computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction (e.g., data processed by Mixpanel may be stored in the United States). Lauer j.d.o.o. (and Mixpanel) will take appropriate safeguards to ensure that your personal data is treated securely and in accordance with this Privacy Policy and applicable law. For EU users, this may include reliance on Standard Contractual Clauses or other mechanisms approved by the European Commission.

11. Children’s Privacy

The App is not intended for use by children under the age of 13 (or 16 in some EU countries). We do not knowingly collect personally identifiable information from children under this age. If you are a parent or guardian and you are aware that your child has provided us with personal information without your consent, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information.

12. Links to Other Websites/Databases

The App retrieves data from and may contain links to third-party websites or services (like USDA FoodData Central and Open Food Facts). We are not responsible for the content or privacy practices of these third parties. We encourage you to review their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy within the App and updating the “Last Updated” date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted.

14. Contact

If you have any questions about this Privacy Policy, please contact us at: info@realfoods.online